Vizcom for Packaging - AIxC 62

+ eLearning Sneak Peek

Nov 07, 2024

Welcome to AIxC newsletter. Here in Southern California it’s the windy dry season, and like clockwork, the fires have started again. This time it’s the Mountain Fire and so I’m up late tracking its path and wrapping up this newsletter!

Workflows: Vizcom for Packaging Ideation
Philosophy: Outcome Is All That Matters
Services: AIxCreative eLearning Sneak Peek

01 / WORKFLOWS

Vizcom for Packaging Ideation

Vizcom is a tool by designers for designers. Specifically industrial designers. With that in mind, most use cases I have seen are product or automotive design focused. That being said, the tool can do much more than that, and overtime I foresee more and more disciplines using it.

In this video you can see how I utilized Vizcom to give me some big picture passes at packaging design.

My takeaways?

Here is the good:

You can get general themes easily implemented into packages, in unique ways.
You can get a lot of variations of a theme quickly.
When your setup is dialed, you can quickly and easily swap out images for a wide range of exploration.

And here is the not so good:

You can’t do typography well.
You can’t control the placement of graphics.

Overall, you’re looking at a workflow that is good to go from 0 to 1, but not yet quite there to go beyond that.

A bit of the process.

The Vizcom ‘auto-selection’ tool is making things a lot easier. Especially in the realm of packaging ideation. In this fast workflow, we demonstrate a method by which to experiment with multiple visual styles in the context of an existing packaging concept.

Use Midjourney to create a packaging concept with different visual elements that can be used as the bones of the design. The underlay.
Use Midjourney to generate several 2D style reference images for VDL experimentation.
Take the base design into Vizcom and use the auto-selection tool to isolate different sections of the packaging.
Load up the style reference images into the reference image field to impart unique designs onto the existing elements within the packaging, by playing around with reference image and drawing influence weights to get the right amount of image inspiration to come through.

Give it a try.

- Hector

02 / PHILOSOPHY

Outcome Is All That Matters

Ai has become THE buzzword. Depending on who you are, you are either sickened by the repetitive mention of Ai, or you feel the dopaminergic rush of impending content engagement when you weave the term into your own posts. According to this recent Linkedin post by Endrit Restelica, in a world where ROI is king, no one cares that you’re using Ai. And we agree. Here is the post along with a hilarious video.

While we’re obviously all about the Ai (we’re AIxCreative, after all), we can’t help but echo what Endrit has to say. This mindset aligns with our philosophy, recognizing that Ai is essentially no more than a tool.

If you’re working toward a design goal, a tool is a tool. While we talk a lot about tools here, we are designers first. Our design goals are what matter. Whether Ai or traditional design tools, the goal doesn’t change. Make great products.

As an Ai-focused design company, we are committed to highlighting Ai's role in amplifying our domain expertise. We believe that by embracing these technologies thoughtfully, designers can unlock new potential, making room for richer, more innovative solutions. We prove this out in the day-to-day efforts we are doing for clients. If you’d like to chat more about our designer-first approach to Ai, shoot us a message.

- Clare

03 / SERVICES

AIxCreative eLearning Sneak Peek

Last week we announced the official launch of our new Ai for Design eLearning courses. Here’s a short clip from our Krea for Design course on how to iterate on proportions in Krea.

In each course, Hector takes you step-by-step through Ai program features and capabilities, showing you how to use these specific programs to enhance ideation, streamline workflows, and bring concepts to life. Whether you're new to Ai tools or want to deepen your skills, this course offers practical techniques tailored to design applications.

Designed with actionable insights, our Ai for Design courses empower you to integrate Ai seamlessly into your work. You'll gain hands-on experience, learning how to leverage your Ai-enhanced potential to explore, refine, and produce designs that stand out.

As mentioned last week, we’re handing out an AIxC launch code to give you a discount on our courses through Black Friday:

15% Off
Use code: BF2024 at checkout
Promo ends 11/29 Midnight or after 100 customers, whichever comes first

If you have questions, please shoot us a message. We’ve got you covered.